Digital Marketing in Real Estate 2021

Uncovering The Skill Gap


Download Now

98% of real estate agents believe digital marketing is important to their future success, but only 46% feel they are capable.

The Research

Who: 146 real estate professionals from Australia & New Zealand, spanning a range of different experience levels and sales volumes.

When: August 2020 to Jan 2021

Why: To understand real estate agents skill levels and confidence in digital marketing. We also wanted to uncover any trends between sales performance and digital marketing capabilities, and identify areas where agents need the most support.



Sales Volumes of Respondents

Screen Shot 2021-04-26 at 11.18.07 am
Screen Shot 2021-04-26 at 11.18.14 am

What is ActivePipe?