The Trust Report

Learn what consumers want from real estate agents

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The Trust Report

27.3% of people who changed agents did so because they simply didn’t remember their last agent.

The Research

Who: 124 property owners, buyers and sellers.

Why: To understand what different types of property clients really want from a real estate agent and especially what works and what doesn't when it comes to email marketing in real estate.

How: The study included a survey as well as 20 in-depth video interviews to analyse how participants interacted with emails from real estate professionals.

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