The Trust Report
Learn what consumers want from real estate agents
Download The Free Report Now
27.3% of people who changed agents did so because they simply didn’t remember their last agent.
Who: 124 property owners, buyers and sellers.
Why: To understand what different types of property clients really want from a real estate agent and especially what works and what doesn't when it comes to email marketing in real estate.
How: The study included a survey as well as 20 in-depth video interviews to analyse how participants interacted with emails from real estate professionals.